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Luxury used to mean stepping into an upscale store, sipping sparkling water, and swiping a credit card that probably needed some serious TLC afterward. But times have changed – thank goodness! Today, smart luxury is about paying the right price, not the full price. Enter secondhand fashion. All the data backs this shift: experts project the global resale apparel
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Thrift shopping is fun, eco-conscious, and endlessly rewarding – and you should never let hygiene fears stop you. In fact, science and experts agree that used clothes can be just as clean (or cleaner) than new ones if handled properly. Every garment – new or old – picks up microbes from people and environments, so laundering is always a good idea. According to a
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Imagine your next jacket wasn’t stitched by a machine but grown in a lab—out of fungus! It sounds like sci-fi, but today’s fashion world is buzzing with exactly that idea. After all, fashion is one of the world’s most polluting industries. In India, where preloved and secondhand shopping is booming, cutting waste is top of mind. Research even notes that resale markets promise “extended use and reduced waste,”
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Fast fashion is out, and circular fashion is in. Worldwide, more shoppers are rethinking how they buy clothes – favoring preloved, vintage and upcycled pieces over brand-new items. In India, this shift is especially strong among young consumers: one report notes that Gen Z in cities like Bengaluru, Delhi and Mumbai now routinely choose “pre-loved, upcycled and vintage clothing” instead of fast-fashion brands. Even the numbers back this trend: India’s secondhand apparel market was worth about
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